Product Description

The L'Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo is specifically designed for blonde, bleached, and silver hair. Enriched with purple pigments, this shampoo neutralizes unwanted yellow and brassy tones, enhancing cool tones for a more vibrant, radiant finish. It gently cleanses while protecting the integrity of colored or lightened hair, leaving it nourished, shiny, and refreshed.

Key Features

• Anti-Brassiness Formula: Neutralizes yellow and orange tones in blonde, bleached, or silver hair.
• Purple Pigments: Enhances cool tones for a brighter, more vibrant look.
• UV Filter: Helps protect hair color from fading due to sun exposure.
• Gentle Cleansing: Effectively removes dirt and buildup while nourishing the hair.
• Suitable for Regular Use: Maintains color vibrancy between salon visits.

Ingredients

• Key Ingredients:
  • Purple Pigments: Neutralizes brassy and yellow tones.
  • UV Filters: Protects hair from environmental and sun damage.
• Full Ingredients List: Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Purple Pigments, Citric Acid, and others. (Refer to packaging for the most accurate and up-to-date ingredient list.)

Benefits

• Keeps blonde, silver, and bleached hair cool-toned and vibrant.
• Protects hair color from fading and brassiness.
• Leaves hair feeling soft, smooth, and healthy.
• Revives dull or faded color for a salon-fresh look.

How to Use

1. Wet hair thoroughly.
2. Apply a generous amount of shampoo and massage it into the scalp and hair.
3. Leave on for 1-3 minutes for enhanced toning effects.
4. Rinse thoroughly with lukewarm water.
5. Use 1-2 times a week, alternating with a regular shampoo, to maintain results.

Size

Available in a 200ml bottle, perfect for maintaining color between salon appointments.

Country of Origin

Made in France.